Coolest Me

Coolest Me is a landmark experiential marketing campaign in Mauritius. It became a force with tens of thousand of followers, that were engaged in events – flash mobs, extreme sports, urban painting experiential. An engaging journey for the followers that lead to the rebranding of CHILi. Campaign concept, designs, productions and event & media management form part of the 360 degree services provided by branding agency, Digital Kites.