FASIL. USE IT!
Ministry of Information Technology, Communication and Innovation
The Ministry of Information Technology, Communication and Innovation solicited the expertise of Digital Kites to create a fully structured online campaign to promote digital government projects, including, Government portal, major e-Government systems, e-Services and mobile apps among the Mauritian population.
Fasil, simple and striking at the same time, was the foundation name for the campaign. To get the population used to the digital era, the website www.fasil.mu was the main medium used to communicate the campaign.
From logo concept and design, mascot, creation of website to animated videos and static posts, Digital Kites tackled the campaign to the fullest!
With 21,018,898 content impressions, 5,197,963 content reach and 239,421 website page views, Fasil had a positive media coverage amongst the audience.